New Institute for Intercultural Communication founded

Category: Englisch

The first inter-departmental institute at the TH Aschaffenburg is in the starting blocks

The Aschaffenburg University of Applied Sciences (TH AB) has a new institute - the Institute for Intercultural Communication (IIC) was founded at the beginning of the year. It is the first institute at the TH AB to be staffed by members from both faculties of the university. The professors from the Faculty of Business and Law are Dr Alexandra Angress, Dr Renate Link and Dr Pei Wang-Nastansky; the professors from the Faculty of Engineering are Dr Sylvia Fischer and Dr Sylvana Krauße. Birgit Kraus, who is doing her cooperative doctorate under Prof. Dr. Link supervision on the topic of "Quality assurance of mobilities at technical universities and technical universities of applied sciences in Germany", is an associate member of the institute. In order to reflect the inter-departmental character of the IIC, Prof. Dr. Renate Link from the Faculty of Business and Law functions as the director and Prof. Dr. Sylvana Krauße from the Faculty of Engineering as the deputy director.

Promoting interdisciplinarity and female talent 
The IIC is not only the first inter-departmental institute of the university, but also the first institute with exclusively female members, all of whom showcase an intercultural competence portfolio that, together with the foreign language competences of the founding members, is a door opener to the global world. These are ideal prerequisites for promoting interdisciplinarity and female talent inside and outside the university – for example, through special advertising among this target group for intercultural theses with practical research relevance, which the institute would like to publish in its own series of publications.

Development and optimisation of (inter) cultural sensitivity and competence
The goals of the IIC are teaching, learning and research activities related to building and optimising (inter)cultural sensitivity and competence at the TH AB and in internationally active companies. A particular focus of the institute's research scope is the examination of the role of interculturality in the following fields: Culture and Communication Studies, Linguistics, the Service Sector (especially Tourism, Hospitality, Wellness, Health), Business Administration, Business Psychology, Law and Engineering and Internationalisation. Furthermore, in addition to participations in TH AB research events such as the Virtual Research Days in January 2020, the organisation of own events on the topic of interculturality and the interlinking of institute activities with already existing international weeks of the TH AB such as the International Language Week and the International Project Week are planned.

Besides the synergy effects created by this ‘merger’ of female professors from both faculties, added value can also be created through the representation of the institute's director in the Language Centre and the honorary co-leadership of the SIETAR regional group Frankfurt - Rhine - Main - Lower Franconia by the institute's director, Prof. Dr. Renate Link, as well. The Society for Intercultural Education, Training and Research, of which TH AB has been a long-standing institutional member, is the largest association of interculturalists in the world.

More information at and