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mainproject

The Primavera24 presenter interviews Prof. Dr. Rainer Georg Hofmann.
  1. Business Transformation and Innovation Management

Information transfer project focusing on digital transformation, sustainability and agile transition to strengthen the competitiveness of SMEs enterprises in the Bavarian Lower Main region.

Cooperation Partners

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Funding

Background

Small and medium-sized enterprises often do not have direct access to scientific content. Nevertheless, academic approaches can be helpful to improve their business processes. Existing knowledge at universities can be applied to different business models to achieve a sustainable increase in competitiveness.

Objective

mainproject has set itself the goal of strengthening the competitiveness of small and medium-sized enterprises (SMEs) in the Bavarian Lower Main region through consulting and knowledge transfer in the context of digital transformation, sustainability and agile transition. To this end, the consultants of mainproject are in close dialogue with decision-makers and make academic knowledge usable for business practice.

 

In addition to digital transformation, the mainproject team also deals with sustainability issues in the context of implementing the European Commission’s Green Agenda.

Previous projects focused on knowledge transfer in methods of process optimization, lean management and service management (2011-2014) and on knowledge transfer of methods for digital transformation, Industry 4.0 and process optimization (2015-2018). From 2018-2021, mainproject focused on supporting SMEs in information, analysis and implementation especially in the challenges of digital transformation and new work.

Methods

Initially, the individual needs of participating companies are determined. Then information deficits and barriers to entry are reduced. In addition, regional networks and communities are established for the SMEs. Universities existing knowledge is applied in business management.

mainproject deals with the following key topics: Digital transformation, new work, sustainability, agility, employer branding and corporate communication.

Results

Since the start of mainproject in 2012, several consulting projects for regional SMEs have already been carried out. References of previous projects with SMEs from the Bavarian Lower Main can be found at https://mainproject.eu/mainproject-digital/referenzen/.

Contact