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Prof. Dr. Renate Link

About me
  1. Position Professor Faculty of Business and Law
  2. Faculties
    • Wirtschaft und Recht
  3. Courses
  4. Contact
    1. Würzburger Straße 45
      Room C01/48/315
      63743 Aschaffenburg
    2. renate.link@th-ab.de
    3. +49 6021 4206 952
Portraitfoto von Renate Link

 

Positions:

Professor for Business English, Coordinator for Business Languages, Vice Head of the Language Centre, Director of the Institute for Intercult. Communication

Modules:

Business English BW & BWR, Int. Competencies: Intercult. Communication & Cooperation MIM, English for Business Travel & Tourism, Destination North, Perspectives of Global Citizenship, The (Eur)Asian Challenge, Business Seminar Germany I & II, Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP

 

Biography

In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.

Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.

In addition, I (co-)lead several (subject-specific) didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt/Rhine-Main/Lower Franconia. I am also a member of the IACCM Council.

Regular international conference attendance with own scientific contributions:

  • EAIE Annual Conference & Exhibition
    Poster Session Presenter & Conference Session Evaluator
  • NAFSA Annual Conference & Exposition
    Poster Session & Conference Session Presenter
    PFO (Poster Fair Organiser) & Poster Session Reviewer for the Poster Theme "Internationalizing the Campus" at the 2022, 2023 & 2024 NAFSA
    Winner of the Best Poster Award in the Poster Theme "Internationalizing the Campus" at the 2022 & 2024 NAFSA
  • IAIR Biennial Conference
  • IACCM Biennial Conference
  • NIC Annual Conference
  • SIETAR Europa Biennial Congress
  • SIETAR USA Biennial Conference
  • SIETAR Japan Annual Conference
  • Annual International Language Week including Intercultural Communication    

Expertise

  • International Business Languages

  • General & Business English

  • German as a Foreign Language & German as a Second Language

  • Intercultural Communication & Intercultural Management

  • Services Management, in particular Tourism Management

  • Intercultural Psychology

  • Intercultural Communication in Healthcare

  • Intercultural Studies with a focus on Asia and Nordic Countries

  • Intercultural Edutainment, Game-based Learning, Gamification and Serious Play

  • Intercultural Aspects of Virtual Conferences

  • Strategic Internationalisation Competence

  • Global Citizenship Education

Research

Units

Projects

Vita

Degree / work experience Institution / company Timescale
Doctoral Studies in English Cultural & Literary Studies and Economics Since 2025
Post-Graduate Programme English-Speaking Countries and General & Business English Since 2025
Studies in Business Administration with a focus on Tourism Management Since 2025
Qualification in Methodology and Didactics of German as a Foreign Language Since 2025
Additional Qualification in ICC (Intercultural Communication and Cooperation) Since 2025
Qualification as Vocational Training Instructor Since 2025
Certified Tutor for DUO (Deutsch-Uni Online) Since 2025
Certified IRC (Intercultural Readiness Check) Tutor Since 2025
Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro Since 2025
Certified Instructor of German for Medical Professionals Since 2025
Evaluator for the Goethe Institute Since 2025
Co-Head of the Regional Chapter Frankfurt - Rhine-Main - Lower Franconia Since 2025
Board Member, IACCM (International Association of Cross-Cultural Competence and Management) Since 2025
Board Member, Society for Key Competences Since 2025
Training "Integrating Virtual Exchange at your Institution" Since 2025
Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" Since 2025
Training "Regional Competence Japan for UAS" Since 2025
Training "Intercultural Competence China" Since 2025
Training "Chinese for Business People" Since 2025
Training "Generative AI" Since 2025

More projects

Support of doctoral education (Doctoral college iDok)

 

Publications

  • Julian Manz, Jörg Abke, Georg Hagel, 2025. Automated Tracking of User Interactions in Web-Based Adaptive Learning for Software Engineering. New York, NY, USA: Association for Computing Machinery. S. 180 — 184. ISBN 979-8-4007-1282-1. Abstract Fulltext
  • Münch Michael, Yeimy Paola Valencia Usme, Jörg Abke, 2025. Prototypical Implementation of a Domain Model for an Adaptive Learning System. S. 190 — 194. Abstract Fulltext
  • Dirk Obmann, Philipp Münch, Bernhard Graf, Holger von Jouanne-Diedrich, York A. Zausig, 2025. Comparison of different AI systems for diagnosing sepsis, septic shock, and cardiogenic shock: a retrospective study. In: Scientific reports. 2025(15), S. 1 — 10. Abstract Fulltext
  • Dario Liberona, Aravind Kumaresan, Thomas Lauer, Marcel Rother, 2025. Enhancing Sustainability Practices in Higher Education Through Knowledge Management Methodologies. Hrsg. Communications in Computer and Information Science Cham: Springer Nature Switzerland. S. 231 — 252. ISBN 9783031958977. Abstract
  • Thomas Prantl, Luis Wolf, Jonas Schiller, Marco Pruckner, Samuel Kounev, Tobias Dänzer, Jóakim von Kistowski, 2025. Server-side performance and environmental impact evaluation of a hybrid e-learning website. In: Discover Applied Sciences. 8(2). ISSN 3004-9261. Abstract Fulltext
  • Paul Schoppel, Jim Haug, Julian Manz, Dimitri Bigler, Isabell Hock, Jörg Abke, Georg Hagel, 2025. Methodical approach for analyzing learning path fitness in an ai-based adaptive learning system. IATED. S. 9438 — 9446. ISBN 978-84-09-74218-9. ISSN 2340-1117. Abstract
  • Dennis Flachs, Sergey Zhukov, Isabella Zech, Timo Schreck, Stefan Belle, Heinz von Seggern, Mario Kupnik, Alexander Anton Altmann, Christiane Thielemann, 2024. Enzymatic Self-Degradable PLA-Based Electrets. In: Journal of Polymers and the Environment. 2024(1), S. 1 — 11. Abstract Fulltext
  • Kai Borgeest, 2024. Messtechnik und Prüfstände für Verbrennungsmotoren. Wiesbaden: Springer Vieweg. ISBN 978-3-658-43283-6. Abstract Fulltext
  • Renate Link, 2024. Was man von virtuellen Besprechungen für virtuelle Kongresse lernen kann. S. 246 — 256. ISBN 978-960-466-327-9.
  • Peter Rötzel, 2024. Künstliche Intelligenz (KI) – unser bester Freund? Wie Menschen auf KI-Entscheidungsempfehlungen reagieren. Hrsg. Vertrauen in Künstliche Intelligenz Wiesbaden: Springer Fachmedien. S. 17 — 31. Abstract Fulltext
  • Kai Borgeest, 2024. Manipulation of Exhaust Gas Values. Wiesbaden: Springer Vieweg. ISBN 978-3-658-45863-8. Abstract Fulltext
  • Anders L. Madsen, Galia Weidl, 2024. Bayes’sche Netze als Methode zur Implementierung transparenter, erklärbarer und vertrauenswürdiger Künstlicher Intelligenz. Hrsg. Vertrauen in Künstliche Intelligenz - Eine multi-perspektivische Betrachtung Springer Verlag. S. 139 — 162. Abstract Fulltext
  • Xukuan Xu, Li Donghui, Jinghou Bi, Michael Möckel, 2024. AutoML based workflow for design of experiments (DOE) selection and benchmarking data acquisition strategies with simulation models. In: Scientific Reports. Abstract Fulltext
  • Renate Link, 2024. LEGO® Serious Play® (LSP) oder PLAYMOBIL®pro. In: Gundula Gwenn Hiller, Ulrike Zillmer-Tantan, Reema Fatthohi, Hrsg. Interkulturelle Kompetenz online vermitteln Wiesbaden: Springer VS. S. 467 — 471. ISBN 978-3-658-40408-6. Abstract
  • Timm Sauer, Manuel Gorks, Luca Spielmann, Klaus Zindler, Ulrich Jumar, 2023. Adaptive self-learning controllers with disturbance compensation for automatic track guidance of industrial trucks. In: SICE Journal of Control, Measurement and System Integration. 2023(Vol. 16, No. 1), S. 84 — 97. Abstract Fulltext
  • Peter Rötzel, Lina Roetzel, 2023. Tis Early Practice only Makes the Master”: Nature and Nurture in Economic Thinking During School Time – A Research Note on Economics Education. In: Open Education Studies. 6(1), S. 1 — 14. Abstract Fulltext
  • Renate Link, 2023. Summer Schools and Short-Term Programs Interculturalized. Abstract
  • Marc Normann, Jim Haug, Yeimy Paola Valencia Usme, Jörg Abke, Georg Hagel, 2023. Adaptive Learning Path Sequencing Based on Learning Styles within N-dimensional Spaces. S. 56 — 64. Abstract Fulltext
  • Renate Link, Birgit Kraus, 2023. Destination Nord – ein Best-Practice-Beispiel für virtuelles Lernen mit interkulturellem Bezug. In: Karen Fleischhauer, Katrin Kloeppl, Stefanie Nölle-Becker, Hrsg. Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 551 — 561. ISBN 9783925453700.
  • Renate Link, Birgit Kraus, 2023. Evaluation von Auslandsmobilität an der TH Aschaffenburg – Sprachenkompetenzen im Fokus. In: Karen Fleischhauer, Katrin Kloeppl, Stefanie Nölle-Becker, Hrsg. Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 563 — 584. ISBN 9783925453700.
  • Renate Link, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. Hrsg. Women's Empowerment for a Sustainable Future S. 243 — 269.
  • Renate Link, Nicola Latchiah, 2023. A Contrastive Analysis of Academic and Campus Cultures in Germany and Japan. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
  • Renate Link, 2023. Female Empowerment in Higher Education; German, Japanese, and Taiwanese Perspectives.
  • Renate Link, Natalie Konomi, 2023. Intercultural Aspects of Summer Schools and Short-Term Programmes - A Comprehensive Analysis. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
  • Jaroslaw Morawski, 2022. Impact of working from home on European office rents and vacancy rates. In: Zeitschrift für Immobilienökonomie. 2022(April), S. 1 — 16. Abstract Fulltext
  • Sabrina Schork, Ines Langemeyer, Franz-Josef Schmitt, 2022. Identification of Motivated and Creative Highly Gifted People: Development of the CMAC-Test. Abstract Fulltext
  • Dennis Flachs, Florian Emmerich, Christiane Thielemann, 2022. Fabrication process for FEP piezoelectrets based on photolithographically structured thermoforming templates. In: Microsystem Technologies. 2022(November). Abstract Fulltext
  • Sabrina Weithmann, 2022. Die Modernisierung des chinesischen Normungssystems. Hrsg. Normungs- und Standardisierungsstrategien in China und Indien - Im Spannungsfeld von Industrie- und Geopolitik und Implikationen für Europa Springer Gabler Wiesbaden S. 145 — 154. Abstract Fulltext
  • Renate Link, 2022. A Comparative Analysis of Students' Perceptions of Female Empowerment and Gender Roles: Perspectives from German, Japanese, and Taiwanese Students.
  • Renate Link, 2022. Icelandic Identity: From a X-Nordic Elective to a Cultural Game.
  • Renate Link, 2022. Teaching Mediation Skills in the English Language Classroom.
  • Renate Link, 2022. Increasing English Learners’ Cultural Awareness through Play.
  • Ludger Schneider-Störmann, Thorsten Döhring, Sylvana Krauße, 2022. Hybride Hochschulausbildung als erfolgreiches Sales Enablement Training. Hrsg. Sales Enablement als Fundament des Vertriebserfolgs Springer-Gabler Verlag. S. 65 — 79. Abstract Fulltext
  • Renate Link, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
  • Mario Smeets, Ralf Ostendorf, Peter Rötzel, 2021. RPA for the financial industry. Abstract Fulltext
  • Anna Laura Herzog, Holger K. von Jouanne-Diedrich, Christoph Wanner, Dirk Weismann, Tobias Schlesinger, Patrick Meybohm, Jan Stumpner, 2021. COVID-19 and the kidney: A retrospective analysis of 37 critically ill patients using machine learning. In: Plos one. 2021(Online/2021), S. 1 — 15. Abstract Fulltext
  • Stefan Kefer, Kay Bischoff, Gian-Luca Roth, Julian Haubner, Bernhard Schmauss, Ralf Hellmann, 2021. Tunable Bulk Polymer Planar Bragg Gratings Electrified via Femtosecond Laser Reductive Sintering of CuO Nanoparticles. In: Advanced Optical Materials. 9(13), S. 2002203 — 2002203. Abstract Fulltext
  • Markus Vogl, Peter Rötzel, 2021. Chaoticity Versus Stochasticity in Financial Markets: Are Daily S&P 500 Return Dynamics Chaotic? Abstract Fulltext
  • Peter Rötzel, Burkhard Pedell, Daniel Groninger, 2020. Information load in escalation situations: combustive agent or counteractive measure? In: Journal of Business Economics. 2020(90/4), S. 757 — 786. Abstract Fulltext
  • Johannes Büdel, Johannes Teigelkötter, Alexander Stock, Christian Herkommer, Kai Kuhlmann, 2020. High Dynamic Power Balancing for Dual Two-Level Inverters during High-Speed Machine Operation. ISBN 978-1-7281-9807-1. Abstract Fulltext
  • Marco Klopp, 2020. Work-in-Progress: Learning Culture of Generation Z in Informatics. IEEE. S. 1589 — 1593. Abstract
  • Anna Laura Herzog, Jonas Busch, Christoph Wanner, Holger K. von Jouanne-Diedrich, 2020. Survey about do-it-yourself closed loop systems in the treatment of diabetes in Germany. In: Plos one. 2020(Online/2020), S. 1 — 17. Abstract Fulltext
  • Sabrina Schork, 2020. Application of the Effective Innovation Leadership Model in a Digital Innovation Project: Case Study. Hrsg. Digital Innovations for Customer Engagement, Management, and Organizational Improvement Hershey, Pennsylvania, USA: IGI Global. S. 20 — 45. Abstract Fulltext
  • Peter Rötzel, 2019. Information overload in the information age: a review of the literature from business administration, business psychology, and related disciplines with a bibliometric approach and framework development. In: Business Research. 12(2), S. 479 — 522. Abstract Fulltext
  • Sabrina Weithmann, 2018. The impact of China’s changing role in technology standardization. Hrsg. Netzintegration der Elektromobilität 2018 Springer. S. 9 — 18. Abstract Fulltext
  • Matthias Heuberger, Michael Vilain, 2018. Möglichkeiten und Grenzen der Digitalisierung des Medikamentenmanagements in stationären Pflegeeinrichtungen. Hrsg. Digitale Transformation von Dienstleistungen im Gesundheitswesen III Wiesbaden: Springer. S. 15 — 32. Fulltext
  • Tilman Reisbeck, Lars Bernhard Schöne, 2017. Immobilien-Benchmarking: Ziele, Methoden, Nutzen und Praxis. Berlin: Springer Vieweg. ISBN 978-3-662-55365-7. Abstract Fulltext
  • Michael Vilain, Matthias Heuberger, 2017. Lokale Engagementnetzwerke in ländlichen Gebieten – Ergebnisse und Implikationen einer Netzwerkanalyse in der Region Odenwald.. Hrsg. Nonprofit-Organisationen und Nachhaltigkeit Wiesbaden: Springer Gabler. S. 159 — 167. Abstract Fulltext
  • Carolin Gold-Veerkamp, Jörg Abke, Ira Diethelm, 2016. Research Approach to Analyse and Foster Discipline-Specific Language Competency in Software Engineering Education. IEEE. S. 652 — 659. ISBN 978-1-4673-8633-3. Abstract
  • Norbert Preuß, Lars Bernhard Schöne, 2016. Real Estate und Facility Management aus Sicht der Consultingpraxis. Berlin: Springer Vieweg. ISBN 978-3-662-48290-2. Abstract Fulltext
  • Christoph Nick, Sebastian Quednau, Reza Sarwar, Helmut Schlaak, Christiane Thielemann, 2013. High Aspect Ratio Gold Nanopillars on Microelectrodes for Neural Interfaces. In: Microsystem Technologies Media. (20/10-11), S. 1849 — 1857. ISSN 0946-7076. Fulltext
  • Galia Weidl, Gabi Breuel, 2012. Overall Probabilistic Framework for Modeling and Analysis of Intersection Situations. Hrsg. Advanced Microsystems for Automotive Applications 2012 Springer. S. 257 — 268. ISBN 978-3-642-29673-4. Abstract Fulltext
  • Carsten Reuter, Kai Foerstl, Evi Hartmann, Constantin Blome, 2010. Sustainable Global Supplier Management: The Role of Dynamic Capabilities in Achieving Competitive Advantage. In: Journal of Supply Chain Management. 46(2), S. 45 — 63. Abstract Fulltext
  • Renate Link, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
  • Renate Link, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.
  • Renate Link, 2008. Tourismus als interkulturelle Herausforderung. In: Vorträge „Tourismus als interkulturelle Herausforderung“ Universität Passau, 13.12.2006, 05.12.2007 und 26.11.2008
  • Norbert Röhrl, José R. Iglesias-Rozas, Galia Weidl, 2007. Computer Assisted Classification of Brain Tumors. Hrsg. Data Analysis, Machine Learning and Applications Springer. S. 55 — 60. Abstract Fulltext
  • Renate Link, 2006. Tourismus als interkulturelle Herausforderung. Passau: Stutz.