Prof. Dr. Renate Link
Positions:
Professor for Business English, Coordinator for Business Languages, Vice Head of the Language Centre, Director of the Institute for Intercult. Communication
Modules:
Business English BW & BWR, Int. Competencies: Intercult. Communication & Cooperation MIM, English for Business Travel & Tourism, Destination North, Perspectives of Global Citizenship, The (Eur)Asian Challenge, Business Seminar Germany I & II, Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP
Biography
In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.
Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.
In addition, I (co-)lead several (subject-specific) didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt/Rhine-Main/Lower Franconia. I am also a member of the IACCM Council.
Regular international conference attendance with own scientific contributions:
- EAIE Annual Conference & Exhibition
Poster Session Presenter & Conference Session Evaluator - NAFSA Annual Conference & Exposition
Poster Session & Conference Session Presenter
PFO (Poster Fair Organiser) & Poster Session Reviewer for the Poster Theme "Internationalizing the Campus" at the 2022, 2023 & 2024 NAFSA
Winner of the Best Poster Award in the Poster Theme "Internationalizing the Campus" at the 2022 & 2024 NAFSA - IAIR Biennial Conference
- IACCM Biennial Conference
- NIC Annual Conference
- SIETAR Europa Biennial Congress
- SIETAR USA Biennial Conference
- SIETAR Japan Annual Conference
- Annual International Language Week including Intercultural Communication
Expertise
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International Business Languages
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General & Business English
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German as a Foreign Language & German as a Second Language
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Intercultural Communication & Intercultural Management
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Services Management, in particular Tourism Management
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Intercultural Psychology
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Intercultural Communication in Healthcare
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Intercultural Studies with a focus on Asia and Nordic Countries
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Intercultural Edutainment, Game-based Learning, Gamification and Serious Play
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Intercultural Aspects of Virtual Conferences
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Strategic Internationalisation Competence
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Global Citizenship Education
Research
Vita
| Degree / work experience | Institution / company | Timescale |
|---|---|---|
| Doctoral Studies in English Cultural & Literary Studies and Economics | Since 2025 | |
| Post-Graduate Programme English-Speaking Countries and General & Business English | Since 2025 | |
| Studies in Business Administration with a focus on Tourism Management | Since 2025 | |
| Qualification in Methodology and Didactics of German as a Foreign Language | Since 2025 | |
| Additional Qualification in ICC (Intercultural Communication and Cooperation) | Since 2025 | |
| Qualification as Vocational Training Instructor | Since 2025 | |
| Certified Tutor for DUO (Deutsch-Uni Online) | Since 2025 | |
| Certified IRC (Intercultural Readiness Check) Tutor | Since 2025 | |
| Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro | Since 2025 | |
| Certified Instructor of German for Medical Professionals | Since 2025 | |
| Evaluator for the Goethe Institute | Since 2025 | |
| Co-Head of the Regional Chapter Frankfurt - Rhine-Main - Lower Franconia | Since 2025 | |
| Board Member, IACCM (International Association of Cross-Cultural Competence and Management) | Since 2025 | |
| Board Member, Society for Key Competences | Since 2025 | |
| Training "Integrating Virtual Exchange at your Institution" | Since 2025 | |
| Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" | Since 2025 | |
| Training "Regional Competence Japan for UAS" | Since 2025 | |
| Training "Intercultural Competence China" | Since 2025 | |
| Training "Chinese for Business People" | Since 2025 | |
| Training "Generative AI" | Since 2025 |
More projects
Support of doctoral education (Doctoral college iDok)
Publications
- Renate Link, 2024. LEGO® Serious Play® (LSP) oder PLAYMOBIL®pro. In: Gundula Gwenn Hiller, Ulrike Zillmer-Tantan, Reema Fatthohi, Hrsg. Interkulturelle Kompetenz online vermitteln Wiesbaden: Springer VS. S. 467 — 471. ISBN 978-3-658-40408-6. Abstract
- Renate Link, 2024. Was man von virtuellen Besprechungen für virtuelle Kongresse lernen kann. S. 246 — 256. ISBN 978-960-466-327-9.
- Renate Link, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. Hrsg. Women's Empowerment for a Sustainable Future S. 243 — 269.
- Renate Link, 2023. Summer Schools and Short-Term Programs Interculturalized. Abstract
- Renate Link, 2023. Female Empowerment in Higher Education; German, Japanese, and Taiwanese Perspectives.
- Renate Link, Birgit Kraus, 2023. Destination Nord – ein Best-Practice-Beispiel für virtuelles Lernen mit interkulturellem Bezug. In: Karen Fleischhauer, Katrin Kloeppl, Stefanie Nölle-Becker, Hrsg. Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 551 — 561. ISBN 9783925453700.
- Renate Link, Birgit Kraus, 2023. Evaluation von Auslandsmobilität an der TH Aschaffenburg – Sprachenkompetenzen im Fokus. In: Karen Fleischhauer, Katrin Kloeppl, Stefanie Nölle-Becker, Hrsg. Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 563 — 584. ISBN 9783925453700.
- Renate Link, Natalie Konomi, 2023. Intercultural Aspects of Summer Schools and Short-Term Programmes - A Comprehensive Analysis. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
- Renate Link, Nicola Latchiah, 2023. A Contrastive Analysis of Academic and Campus Cultures in Germany and Japan. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
- Renate Link, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
- Renate Link, 2022. Teaching Mediation Skills in the English Language Classroom.
- Renate Link, 2022. A Comparative Analysis of Students' Perceptions of Female Empowerment and Gender Roles: Perspectives from German, Japanese, and Taiwanese Students.
- Renate Link, 2022. Icelandic Identity: From a X-Nordic Elective to a Cultural Game.
- Renate Link, 2022. Increasing English Learners’ Cultural Awareness through Play.
- Renate Link, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
- Renate Link, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.
- Renate Link, 2008. Tourismus als interkulturelle Herausforderung. In: Vorträge „Tourismus als interkulturelle Herausforderung“ Universität Passau, 13.12.2006, 05.12.2007 und 26.11.2008
- Renate Link, 2006. Tourismus als interkulturelle Herausforderung. Passau: Stutz.