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Prof. Dr. Renate Link

About me
  1. Position Professor Faculty of Business and Law
  2. Faculties
    • Wirtschaft und Recht
  3. Courses
  4. Contact
    1. Würzburger Straße 45
      Room C1/41/007
      63743 Aschaffenburg
    2. renate.link(at)th-ab.de
    3. + 49 60 21 4206 - 952
Portraitfoto von Renate Link

 

Positions:

Professor for Business English, Coordinator for Business Languages, Vice Head of the Language Centre, Director of the Institute for Intercult. Communication

Modules:

Business English BW & BWR, Int. Competencies: Intercult. Communication & Cooperation MIM, English for Business Travel & Tourism, Destination North, Perspectives of Global Citizenship, The (Eur)Asian Challenge, Business Seminar Germany I & II, Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP

 

Biography

In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.

Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.

In addition, I (co-)lead several (subject-specific) didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt/Rhine-Main/Lower Franconia. I am also a member of the IACCM Council.

Regular international conference attendance with own scientific contributions:

  • EAIE Annual Conference & Exhibition
    Poster Session Presenter & Conference Session Evaluator
  • NAFSA Annual Conference & Exposition
    Poster Session & Conference Session Presenter
    PFO (Poster Fair Organiser) & Poster Session Reviewer for the Poster Theme "Internationalizing the Campus" at the 2022, 2023 & 2024 NAFSA
    Winner of the Best Poster Award in the Poster Theme "Internationalizing the Campus" at the 2022 & 2024 NAFSA
  • IAIR Biennial Conference
  • IACCM Biennial Conference
  • NIC Annual Conference
  • SIETAR Europa Biennial Congress
  • SIETAR USA Biennial Conference
  • SIETAR Japan Annual Conference
  • Annual International Language Week including Intercultural Communication    

Expertise

  • International Business Languages

  • General & Business English

  • German as a Foreign Language & German as a Second Language

  • Services Management, in particular Tourism Management

  • Intercultural Communication & Intercultural Management

  • Intercultural Psychology

  • Intercultural Communication in Healthcare

  • Intercultural Studies with a focus on Asia and Nordic Countries

  • Intercultural Edutainment, Game-based Learning, Gamification and Serious Play

  • Intercultural Aspects of Virtual Conferences

  • Strategic Internationalization Competence

Research

Units

Projects

Vita

Degree / work experience Institution / company Timescale
Doctoral Studies in English Cultural & Literary Studies and Economics Since 2025
Post-Graduate Programme English-Speaking Countries and General & Business English Since 2025
Studies in Business Administration with a focus on Tourism Management Since 2025
Qualification in Methodology and Didactics of German as a Foreign Language Goethe Institute Since 2025
Additional Qualification in ICC (Intercultural Communication and Cooperation) Munich UAS Since 2025
Qualification as Vocational Training Instructor IHK Since 2025
Certified Tutor DUO (Deutsch-Uni Online) Since 2025
Certified IRC (Intercultural Readiness Check) Tutor IBI-net Since 2025
Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro SeriousWork & Play Serious Akademie Since 2025
Evaluator Goethe Institute, 2007 - 2020 Since 2025
Co-Head of the Regional Chapter Frankfurt - Rhine-Main - Lower Franconia, since 2021 SIETAR Germany e.V. Since 2025
Board Member IACCM (International Association of Cross-Cultural Competence and Management), since 2022 Since 2025
Board Member Society for Key Competences, 2022 - 2024 Since 2025
Training "Integrating Virtual Exchange at your Institution" EAIE Academy Since 2025
Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" iDA (International DAAD Academy) Since 2025
Training "Regional Competence Japan for UAS" iDA (International DAAD Academy) Since 2025
Training "Intercultural Competence China" iDA (International DAAD Academy) Since 2025
Training "Chinese for Business People" Chinaforum Bayern e.V. Since 2025
Training "Generative AI" Linking Cultures Since 2025

More projects

Support of doctoral education (Doctoral college iDok)

 

Publications

  • Link, Renate, 2024. LEGO® Serious Play® (LSP) oder PLAYMOBIL®pro. In: Interkulturelle Kompetenz online vermitteln Wiesbaden: Springer VS. S. 467 — 471. ISBN 978-3-658-40408-6. Abstract
  • Link, Renate, 2024. Was man von virtuellen Besprechungen für virtuelle Kongresse lernen kann. S. 246 — 256. ISBN 978-960-466-327-9.
  • Link, Renate, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. In: Women's Empowerment for a Sustainable Future S. 243 — 269.
  • Link, Renate, 2023. Summer Schools and Short-Term Programs Interculturalized. Abstract
  • Link, Renate, 2023. Female Empowerment in Higher Education; German, Japanese, and Taiwanese Perspectives.
  • Link, Renate, Kraus, Birgit, 2023. Destination Nord – ein Best-Practice-Beispiel für virtuelles Lernen mit interkulturellem Bezug. In: Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 551 — 561. ISBN 9783925453700.
  • Link, Renate, Kraus, Birgit, 2023. Evaluation von Auslandsmobilität an der TH Aschaffenburg – Sprachenkompetenzen im Fokus. In: Mehrsprachigkeit ≠ L1 + L2 + ... + Ln Bochum: AKS-Verlag. S. 563 — 584. ISBN 9783925453700.
  • Link, Renate, Konomi, Natalie, 2023. Intercultural Aspects of Summer Schools and Short-Term Programmes - A Comprehensive Analysis. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
  • Link, Renate, Latchiah, Nicola, 2023. A Contrastive Analysis of Academic and Campus Cultures in Germany and Japan. In: IAIR Biennial Conference an der Temple University Philadelphia/USA, 23.07.-27.07.2023 Abstract
  • Link, Renate, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
  • Link, Renate, 2022. Teaching Mediation Skills in the English Language Classroom.
  • Link, Renate, 2022. A Comparative Analysis of Students' Perceptions of Female Empowerment and Gender Roles: Perspectives from German, Japanese, and Taiwanese Students.
  • Link, Renate, 2022. Icelandic Identity: From a X-Nordic Elective to a Cultural Game.
  • Link, Renate, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
  • Link, Renate, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.
  • Link, Renate, 2008. Tourismus als interkulturelle Herausforderung. In: Vorträge „Tourismus als interkulturelle Herausforderung“ Universität Passau, 13.12.2006, 05.12.2007 und 26.11.2008
  • Link, Renate, 2006. Tourismus als interkulturelle Herausforderung. Passau: Stutz.