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Prof. Dr. Renate Link

About me
  1. Position Professor Faculty of Business and Law
  2. Faculties
    • Wirtschaft und Recht
  3. Courses
  4. Contact
    1. Würzburger Straße 45
      Room C1/41/007
      63743 Aschaffenburg
    2. renate.link(at)th-ab.de
    3. + 49 60 21 4206 - 952
Portraitfoto von Renate Link

 

Positions:

Professor for Business English, Coordinator for Business Languages, Vice Head of the Language Centre, Director of the Institute for Intercult. Communication

Modules:

Business English BW & BWR, Int. Competencies: Intercult. Communication & Cooperation MIM, English for Business Travel & Tourism, Destination North, Perspectives of Global Citizenship, The (Eur)Asian Challenge, Business Seminar Germany I & II, Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP

 

Biography

In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.

Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.

In addition, I (co-)lead several (subject-specific) didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt/Rhine-Main/Lower Franconia. I am also a member of the IACCM Council.

Regular international conference attendance with own scientific contributions:

  • EAIE Annual Conference & Exhibition
    Poster Session Presenter & Conference Session Evaluator
  • NAFSA Annual Conference & Exposition
    Poster Session & Conference Session Presenter
    PFO (Poster Fair Organiser) & Poster Session Reviewer for the Poster Theme "Internationalizing the Campus" at the 2022, 2023 & 2024 NAFSA
    Winner of the Best Poster Award in the Poster Theme "Internationalizing the Campus" at the 2022 & 2024 NAFSA
  • IAIR Biennial Conference
  • IACCM Biennial Conference
  • NIC Annual Conference
  • SIETAR Europa Biennial Congress
  • SIETAR USA Biennial Conference
  • SIETAR Japan Annual Conference
  • Annual International Language Week including Intercultural Communication    

Expertise

  • International Business Languages

  • General & Business English

  • German as a Foreign Language & German as a Second Language

  • Services Management, in particular Tourism Management

  • Intercultural Communication & Intercultural Management

  • Intercultural Psychology

  • Intercultural Communication in Healthcare

  • Intercultural Studies with a focus on Asia and Nordic Countries

  • Intercultural Edutainment, Game-based Learning, Gamification and Serious Play

  • Intercultural Aspects of Virtual Conferences

  • Strategic Internationalization Competence

Research

Units

Projects

Vita

Degree / work experience Institution / company Timescale
Doctoral Studies in English Cultural & Literary Studies and Economics
Post-Graduate Programme English-Speaking Countries and General & Business English 2025
Studies in Business Administration with a focus on Tourism Management
Certified Tutor for the IRC (Intercultural Readiness Check)
Vocational Trainer Qualification (AdA Certificate)
Qualification in Methodology and Didactics of German as a Foreign Language 2025
Additional Qualification ICC (Intercultural Communication & Cooperation) 2025
Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro 2025
Training "Virtual Exchange - Student-Centred, Transnational Teaching and Learning with Projects" idA 2025
Further Education "Chinese for Business People" Chinaforum Bayern e.V
Training "Intercultural Competence China" iDA 2025
Further Education "Regional Competence Japan for HWA" IDA
Training "Generative AI" Linking Cultures 2025
Reviewer Goethe-Institut 2007 – 2020
Board Member German Society for Key Competences 2022 – 2024

More projects

Support of doctoral education (Doctoral college iDok)

 

Publications

  • Link, Renate, 2024. LEGO® Serious Play® (LSP) oder PLAYMOBIL®pro. In: Interkulturelle Kompetenz online vermitteln Wiesbaden: Springer VS. S. 467 — 471. ISBN 978-3-658-40408-6. Abstract
  • Link, Renate, 2023. The Voice of Women in Higher Education: Current Perspectives of Students in Germany, Japan and Taiwan. A Contrastive Analysis of Western and Eastern Perceptions of Women Empowerment and Gender Roles Among Students. In: Women's Empowerment for a Sustainable Future S. 243 — 269.
  • Link, Renate, 2022. Global Remote Events (GRE) in Science & Higher Education (HE) with a Focus on Intercultural Aspects. In: mondial SIETAR Journal für interkulturelle Perspektiven. 28(2022)(1), S. 47 — 52.
  • Link, Renate, 2010. English for Travel and Tourism. Braunschweig: Winkler. ISBN 978-3-8045-5075-9.
  • Link, Renate, 2010. English for Travel and Tourism. ISBN 978-3-8045-5076-6.