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Prof. Dr. Renate Link

Portraitfoto von Renate Link

Positions:

Professor for Business English

Coordinator für Business Languages

Vice Head of the Language Centre

Founding Director of the Institute for Intercultural Communication

Modules:

Business English BW & BWR

International Competencies: Intercultural Communication & Cooperation MIM

English for Business Travel & Tourism

Destination North

The (Eur)Asian Challenge

Business Seminar Germany I & II

Blended Total Immersion Week - Advanced Regional and Transversal Skills BIP

Biography

In addition to my degrees in Business Administration (focus: Tourism Management), in General & Business English and in Methodology & Didactics of German as a Foreign Language, I acquired additional qualifications in Vocational Pedagogy and Intercultural Communication & Cooperation.

Before becoming a professor, I was working as a Trainer for Languages and Intercultural Management with an international clientele. I hold a PhD in English Cultural Studies & Literatures and Economics; since my dissertation on Intercultural Communication in Tourism, I have been focusing on cross-cultural research. To this end, I publish scholarly articles, present papers at major international conferences, and supervise cooperative doctoral theses.

In addition, I (co-)lead several subject-specific didactic working groups at BayZiel and the SIETAR regional chapter Frankfurt-Rhine-Main-Lower Franconia. I am also on the board of the German Society for Key Competences and a member of the IACCM Council.

Internationale Konferenzteilnahmen 2023 mit eigenen wissenschaftlichen Beiträgen

  • NAFSA Annual Conference & Exposition, Washington D.C./USA
  • IAIR Biennial Conference, Philadelphia/USA
  • EAIE Annual Conference & Exposition, Rotterdam/Niederlande
  • International Language Week including Intercultural Communication, Porto/Portugal               

Expertise

  • General & Business English

  • German as a Foreign Language & German as a Second Language

  • Languages and Internationalisation

  • Services Management, in particular Tourism Management

  • Intercultural Communication and Intercultural Management

  • Intercultural Psychology

  • Intercultural Edutainment, Game-based Learning, Gamification and Serious Play

  • Intercultural Area Studies with a Focus on Asia and Nordic Countries

  • Intercultural Aspects of Virtual Conferences

Vita

Degree / work experience Institution / company Timescale
PhD in English Cultural & Literary Studies and Economics since
Post-Graduate Programme English-Speaking Countries and General & Business English since
Degree in Business Administration with a Focus on Tourism Management since
Qualification in Methodology and Didactics of German as a Foreign Language since
Trainer Qualification (AdA Certificate) since
Additional Qualification ICC (Intercultural Communication & Cooperation) since
Certified Tutor for the IRC (Intercultural Readiness Check) since
Certified Facilitator for LEGO® Serious Play® & PLAYMOBIL®pro since

Projects

  • Diversophy learning games

    Gamification fördert spielerisch den Dialog und die Zusammenarbeit zwischen verschiedenen Kulturen. Im Verbund mit einem internationalen Konsortium entwickelt das Institut für Interkulturelle Kommunik

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  • STEPS4EU

    Improvement of the overall success of engineering projects in the EU through the development of cross-functional skills of all participating team members.

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  • STEPS4EU

    Verbesserung des Gesamterfolgs bei der Durchführung von Ingenieurprojekten in der EU durch Ausbau übergreifender Kompetenzen aller Teammitglieder.

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  • Virtuelle Konferenzen aus dem interkulturellen Blickwinkel

    In einer aktuellen Studie untersucht Prof. Dr. Link, Direktorin des IIK, virtuell abgehaltene Konferenzen aus einem interkulturellen Blickwinkel.

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